Beansmith Coffee Roasters in Omaha, Nebraska has been roasting coffee since 2010 and has made significant leaps and bounds over the past couple years in improving many aspects of their company. Beansmith opened their cafe in downtown Omaha in early 2013, and since that opening, have continually worked to improve everything from their customer experience to the quality of the coffee they source and offer in their cafes.
These changes have been largely spearheaded by Ian Wiese, Director of Coffee at Beansmith. Ian has been highly influential in providing direction to the company and fostering a quality-first mindset in every aspect of Beansmith's practices and customer experience. Ian and the rest of the staff at Beansmith have put a large amount of effort into creating an atmosphere and experience for customers that is enjoyable, consistent, and educational.
Most recently, Beansmith unveiled a new packaging design that tells a story of what Beansmith wants to bring to the community of Omaha and anyone else who may try their coffee or visit their cafe.
Ian says that the redesign came about to give a better representation of the downtown cafe space which has a very clean, minimal design and to also highlight more information on the coffees and the producers whose livelihood is growing the coffee that Beansmith sources and serves.
"The specific design came from doing a lot of research on what other industries were doing," Ian says. "The effort was spearheaded by my brother Clay Wiese. Clay is super talented and has a lot of experience within the design industry." According to Ian, the design concept was inspired by looking not so much at what other coffee guys were doing but what others in totally different fields, such as the make-up industry, were doing. Using that as a reference helped shape the concept for the new packaging.
The package design has sharp lines, with a clean, minimalistic layout, and colors that represent the fruit tones of the coffee. The hope is that the design will allow users to mentally create a connection between the notes of the coffee and the colors that are on the label when choosing their coffee.
There were about three to five different iterations of the package design before the final concept was selected. according to Ian. It was not just about picking a design that would represent Beansmith's values or the coffees well, but a lot of work also went into what printing company to go with that would ensure the design would come out the way it was intended. After looking at various printing technologies and companies, Beansmith landed on digital printing company, Roastar. Digital printing allows small type faces and printing on all four sides of the bag which was ultimately a great fit with the design concept for the packaging. Using Roastar also allowed Beansmith to have the right bag with a zip seal, and flat bottom which creates a solid, brick-like shape that further compliments the packaging design itself.
The design is meant to highlight the details of the coffee as well as the coffee producers. The bags also catch the eye in places like the shelves of Omaha's Whole Foods where Beansmith's coffee is also for sale. When people see these bags, the clean and carefully thought-out design attracts the eye and hopefully that image translates the same idea behind how Beansmith sources and roasts their coffee, quality-minded with careful intention.
The redesign of this packaging is just the beginning. Beansmith's coffee shop has already seen the start of a full rebrand as well with the same Beansmith logo from the new bags now on the storefront doors and window. Eventually the entire shop and even the website will share the same design concept behind the new packaging.
You can order coffee from Beansmith online, at Whole Foods in Omaha, or visit their shop at 1213 Harney Street in Downtown Omaha.